Don’t rely on ‘percentage opens’ as an entirely accurate metric. To elaborate: the way most mailing lists determine whether a message was opened is by embedding a small, usually transparent, image in the HTML which is loaded from a remote web server when the message is viewed. That then indicates...
In a recent discussion the topic of dog friendly holiday accommodation arose. Dog friendly lodgings vary enormously from ‘dog tolerated’ all the way up to ‘dog treated like royalty’. The problem at the moment is that there’s no common set of criteria: anywhere can advertise themselves as dog friendly even if it’s just...